``YES Interactive only on DIRECTV'' Launches as First-Ever Interactive Content for Major League Baseball Telecasts

With "YES Interactive only on DIRECTV," YES is the first network-- regional or national, sports or otherwise -- to offer its viewerstrue, single-screen interactive Major League Baseball content. MLBAM,operator of MLB.com, the official Web site of Major League Baseball,is the source for the application's constantly updated statistics,scores, records and other data feeds. The new service is available atno additional charge to DIRECTV customers who live within the Yankeeshome television territory and have an interactive DIRECTV receiver.

In addition to offering fans a full array of constantly updatedinteractive statistics, box scores, standings and player biographicalinformation for every Yankees game on YES, "YES Interactive only onDIRECTV" will also boast a unique Bonus Cam feature during YEStelecasts of Yankees home games. The split-screen Bonus Cam willenable fans to follow their favorite players like never before via anextra camera angle focusing on select players and situationsthroughout the game.

Informational CD-ROM and screen grabs available to media uponrequest.

Highlights of "YES Interactive only on DIRECTV"

-- An in-game box score, with an inning-by-inning game score and game statistics for both the Yankees and their opponent

-- Bonus Cam, available during YES telecasts of all Yankees home games, featuring split-screen isolated in-game coverage of an individual player or situation on the field, as well as pre-game activity such as batting practice, warm-ups and infield practice

-- A scoreboard providing up-to-the-minute scores from around the league each day, including the inning, runners on base and number of outs for each game

-- Major League Baseball statistical leaders updated daily; sortable among batters by batting average, home runs, RBI, stolen bases, on-base percentage and sortable among pitchers by won-loss record, ERA, saves and strikeouts

-- Major League Baseball standings updated daily, containing wild card races and denoting teams which have clinched their division or have secured a wild-card berth

-- "Due Up" graphics which provide viewers with a preview of the next three batters for the team coming up to bat, along with their hitting statistics for that particular game; viewers will also be able to scroll through the entire batting order for each team

-- Player profiles containing bio information for both the Yankees and the opposing team

-- YES Scoop, intriguing background information on Yankees players

-- The complete month-by-month 2006 Yankees schedule, featuring results of previously played games and YES game broadcast information for upcoming games

"`YES Interactive only on DIRECTV' puts Yankees fans in thedirector's chair," said Ray Hopkins, COO of the YES Network. "Thevarious features of `YES Interactive only on DIRECTV' will provideYankees fans with unprecedented access to the Bronx Bombers. Thisoffering, in partnership with DIRECTV and MLBAM, is yet anotherexample of YES taking advantage of the latest interactive technologyin order to enhance the Yankees fan experience."

"Beyond the action on the field, the story of baseball is toldthrough its statistics, box scores, team standings and thepersonalities of its players, and Yankees fans now have all of thatinformation at their fingertips through YES/DIRECTV interactivecontent," said Eric Shanks, executive vice president, DIRECTVEntertainment. "We believe this is the future of sports TV programming-- a deeply engaging viewing experience where fans have the ultimatein convenience, control and quality -- and we can't think of a betteror more appropriate way to begin the interactive TV revolution thanwith the YES Network and the most storied franchise in baseball."

The YES Network (Channel 622) is available as part of DIRECTV'sTOTAL CHOICE(R) monthly programming service to residential customersin the Yankees home television territory, including New York andConnecticut, and areas of New Jersey and Pennsylvania. For DIRECTVcustomers living in these areas who want to access the enhancedfeatures, DIRECTV is offering a free interactive receiver or DIRECTVPlus DVR receiver (with a programming commitment) through Aug. 31.

The YES Network has been the most-watched regional sports networkin the country for three years running (2003, 2004, 2005), and alsowas the nation's most-watched regional sports network in the firsthalf of the 2006 broadcast year. During the first half of 2006, YESclaimed more viewers in the New York DMA than the other three New Yorkregional sports networks (MSG Network, SportsNet New York and FoxSports New York) combined, and also out-performed ESPN and ESPN2 inNew York in Primetime.

About The YES Network

The YES Network features the 26-time World Champion New YorkYankees and the 2002 and 2003 Eastern Conference Champion New JerseyNets. The YES Network is available on cable to viewers in New York,Connecticut, and parts of New Jersey and Pennsylvania, and on DIRECTVnationally. In addition to Yankees and Nets games, YES televises otherprofessional and collegiate sports teams and events, as well asclassic sports footage. YES Network programming also includes originalbiography, interview and magazine programs, and a live simulcast ofWFAN's "Mike and the Mad Dog" show Monday through Friday from1pm-6:30pm. Further YES Network information can be found atwww.yesnetwork.com.

About DIRECTV, Inc.

DIRECTV, Inc. is the nation's leading digital television serviceprovider with more than 15.4 million customers. DIRECTV and theCyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV(NYSE:DTV) is a world-leading provider of digital multichanneltelevision entertainment services. DIRECTV is approximately 38 percentowned by News Corporation.